Written and exec-produced by Craig Brewer (Hustle & Flow), this “modern reimagining” of the original film will, per the official logline, follow Kyle (Herrera) and Gaby, “two star-crossed young lovers, as they pursue their dreams and passions through the sweat of line-dancing in honky-tonks, the grime of the oil refineries and the glamor of modern Texas. It’s about family legacies, starting over, finding true love and the American dream.”
According to our sister site Deadline, Herrera’s character is an extremely popular rodeo-circuit rider (and a puppet for the drug cartel) who is forced to flee Mexico after ticking off the wrong people. When he and his sister make their way to Houston, they are given sanctuary by their Uncle Al, an illegal immigrant who has made a life for himself in the United Sates.
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Herrera — whose stateside credits include the Netflix drama Sense8 — has appeared in such telenovelas as El Diez and Camaleones. He is also a former member of the Mexican pop group RBD, which broke up in 2009.
Is Herrera the Urban Cowboy you imagined? Drop a comment below with your thoughts on his casting.