The conclusion of Utopia‘s three-part launch on Friday night drew 1.9 million total viewers and a 0.7 demo rating, down 24 and 22 percent from the Fox freshman’s Tuesday outing.
Following Tuesday’s drop, Fox Television Group co-CEO Dana Walden acknowledged to The Wrap that Utopia was launched “really early, maybe before viewers were ready for a new fall show… but with patience it will grow and we’re going to have patience.”
The “social experiment” now will settle into a twice-a-week pattern, airing Tuesdays and Fridays.
Among other fresh fare, The CW’s Masters of Illusion was flat with 1.5 mil/0.4.
Topping Friday in the demo was NBC’s Dateline (5.5 mil/1.3), hitting a five-month demo high, while a Blue Bloods repeat (6 mil/0.6) drew the largest audience.