Take Eliza Doolittle, give her a serious addiction to all things social media and you’ve got ABC’s Selfie.
But why take our word for it? You can now watch the entire pilot of the freshman comedy — which is based on My Fair Lady — below, via Hulu.
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Written by Suburgatory creator Emily Kapnek, the laugher features Doctor Who‘s Karen Gillan as Eliza Dooley, a pharmaceutical sales rep overly obsessed with outward beauty, as well as her standing in social media. John Cho (Sleepy Hollow) co-stars as Henry, a branding whiz whom Eliza enlists to help makeover her image. Likes, tweets and Facebook posts round out the ensemble.
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Selfie premieres Tuesday, Sept. 30 at 8/7c.
