Ratings: Outlander Ayes a Starz Record, Proves to Be Gender-Neutral Fare

Outlander Premiere Ratings

Great Scots!

Starz’s time-travel romance Outlander on Saturday night premiered to an audience of 720,000, and over the course of the weekend amassed 2.3 million total viewers.

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With another 1.4 million factored in — via advanced online and On Demand plays — Starz puts the multi-platform premiere audience at 3.7 million, a network high for a series launch. TVLine readers gave the premiere an average grade of “A-.”

Starz also notes that of the weekend audience, 45 percent of viewers were male.

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By comparison, Starz’s previous series premiere, Black Sails, drew 850K to its initial broadcast, amassed 2.6 mil over the opening weekend and totaled 3.5 million with On Demand/online plays factored in.

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