Averaging a 2.7 rating during primetime among Adults 18-49, NBC for the 2013-14 TV season was up 13 percent year-over-year — the Peacock’s biggest demo gain in at least 26 years and the largest uptick for any Big 4 network in nine years. Fox placed second for the season by matching last year’s 2.5 rating, followed by CBS (2.4, down 17 percent) and ABC (2.1, down 5 percent).
Even with its 18 nights of Sochi Winter Olympics coverage subtracted from the equation, NBC (just barely) boasts the largest 18-49 audience, edging out Super Bowl-boosted Fox 3.18 million demo viewers to 3.13 million.
NBC enjoyed its biggest gains on Tuesday and Wednesday, where it was up 15 percent. On Mondays, thanks in part to the season’s No. 1 new drama, The Blacklist, it rose 10 percent.
In total audience, NBC grew 33 percent to an average of 9.3 million, landing at No. 2 behind CBS (which can tout itself as “America’s Most Watched Network” for a sixth straight year and 11 out of the last 12). That marks the first time in a decade NBC has placed above No. 4 in that measure, while the addition of 2.3 million viewers represents the largest gross gain for any network in 25 years.
CBS — which can claim TV’s most watched comedy (Big Bang Theory), new comedy (The Millers) and drama (NCIS) — averaged 10.7 million viewers, down 9 percent in audience versus the year prior, while ABC (7.6 million) dipped 3 percent and Fox (7.35 mil) inched up 4 percent.