Winter Olympics' Saturday Ratings Mark New Low; Bob Costas Eyes a Monday Night Return

Ratings Winter OlympicsNBC’s coverage of the Winter Olympics Day 8 averaged 16.6 million total viewers and a 4.2 demo rating, marking a consecutive low for the 2014 games (beneath Valentine’s Night’s 19.1 mil/4.5).

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Those tallies also represent a 33 percent drop from last Saturday, the first full day of competition, and a 38 percent decline from the comparable night in Vancouver 2010.

Sunday night’s coverage — which includes the men’s alpine skiing super-G finals, women’s snowboard cross finals and the ice dancing short program — will be anchored by Matt Lauer, since ailing host Bob Costas is still listed as “day-to-day,” per our sister site Deadline.

UPDATE: NBC tweeted out a photo of Costas — whose eye infection was agitated by the bright studio lights — doing a test run in preparation to resume his duties on Monday night.

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