Pilot News: ABC Orders Female-Centric Comedies From Suburgatory, Awkward EPs

logo-abc-300ABC may be getting a dose of Selfie awareness this fall.

The network has ordered Suburgatory creator Emily Kapnek‘s half-hour, single-camera comedy pilot, which puts a modern, social-media twist on My Fair Lady.

Selfie is being billed as the story of “a self-obsessed 20-something woman who is more concerned with ‘likes’ than being liked. After suffering a very public and humiliating breakup, she becomes the subject of a viral video and suddenly has more social media ‘followers’ than she ever imagined — but for all the wrong reasons. She enlists the help of a marketing expert at her company to help repair her tarnished image.”

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If it’s ordered to series, Selfie sounds like a potential timeslot companion for ABC’s other pilot order from today, another half-hour, single-camera comedy called Damaged Goods, from Awkward creator Lauren Iungerich. That project is described as delving into “the sexual politics that have changed between men and women in this post-feminist era.”

Excited about one or both of these pilot orders? Any thoughts on possible casting? (Surely Ugly Betty‘s Becki Newton should be on the radar, no?) Sound off in the comments!