Mirroring a strategy the cable net employed with Breaking Bad, Mad Men‘s 14-episode seventh and final season will air in two separate 7-episode halves.
The first batch, titled “The Beginning,” will air in spring 2014, while the second, “The End of an Era,” will air in spring 2015.
“We plan to take advantage of this chance to have a more elaborate story told in two parts, which can resonate a little bit longer in the minds of our audience,” said Mad Men creator Matthew Weiner in a statement. “The writers, cast and other artists welcome this unique manner of ending this unique experience.”
“This approach has worked well for many programs across multiple networks, and, most recently for us with Breaking Bad which attracted nearly double the number of viewers to its second half premiere than had watched any previous episode,” said AMC prez Charlie Collier. “We are determined to bring Mad Men a similar showcase. In an era where high-end content is savored and analyzed, and catch-up time is used well to drive back to live events, we believe this is the best way to release the now 14 episodes that remain of this iconic series.”
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