Ratings: Billboard Music Awards Tops Charts With 10-Year High, Apprentice Hits Finale Low

Ratings Celebrity Apprentice FinaleABC’s broadcast of this year’s Billboard Music Awards not only humbled the Biebs, it also easily topped Sunday in both total audience — with 9.5 million viewers — and in the demo (scoring a 3.6).

Versus the 2012 BBMAs, that marks gains of 28 and 31 percent, hitting 12- and 10-year highs.

RELATED | Billboard Music Awards Recap: Recognizing the Good, the Bad and The Biebs

Elsewhere on the music-al front, CBS’ Tim McGraw special drew 6.2 mil and a 1.7, placing last in every half hour. Compared to a year-ago’s Jesse Stone swan song (13 mil/1.2), it delivered less than half the audience yet managed a 44 percent better demo number.

RELATED | TVLine’s 2013 Renewal Scorecard: What’s Coming Back? What’s Getting Cancelled?

NBC’s not-yet-renewed Celebrity Apprentice (5.26 mil/2.1) rose week-to-week but was down 24 percent and a tenth from last year to hit a new finale low. (Will the Donald finally get his walking papers???)

Over on Fox, both The Simpsons (4.2 mil/2.0) and Family Guy (5.2 mil/2.5) were steady week-to-week yet down a smidgen from their previous finales.