If Emmy voters won’t come to Bates Motel, that’s okay — Bates Motel will come to them!
Universal TV, the production company behind A&E’s sublime Psycho prequel, has hatched a unique plan to draw attention to the series’ “performances worth braking for” — by plastering the mugs of leads Vera Farmiga and Freddie Highmore on the sides of a Starline tour bus that’ll roll through Hollywood and the West Side of L.A. How’s that for in-your-face promotion!
Of course, if there’s any justice, the haunting hit won’t need the help. It finishes out its freshman season tonight (at 10/9c) both critically acclaimed and much buzzed-about. (Hands off Bradley, Dylan! Hands off!)
What do you think? Will Emmy check out Bates Motel? Or will it be passed over for older, more established shows? Sound off below.