Ratings: Once Dips to New Low, Red Widow Rises, Celebrity Apprentice Drops

Ratings Once Upon Time Red WidowIt was good news/sad news for ABC this Sunday night, as the freshman drama Red Widow showed signs of life while Once Upon a Time slipped to another series low.

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Once this week drew 7.3 million total viewers while scoring a 2.1 rating, down two tenths to below its previous nadir of 2.2. Revenge matched last week’s 6.13 mil/1.8, while Red Widow (4.5 mil/1.2) added a handful of viewers and ticked up a tenth in the demo.

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* Fox’s Family Guy (5.14 mil/2.6) again topped all of Sunday’s entertainment programming in the demo, ticking up two tenths. Bob’s Burgers (3.75 mil/1.7) was flat, while American Dad (4.5 mil/2.3) was up 21 percent from its last fresh outing.

* NBC’s Celebrity Apprentice, averaging 5.1 mil/1.5 across its two-hour run, dropped 17 percent in the demo to a season low.

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* All told, CBS won the night, with NCAA basketball coverage spilling over into primetime; as such, the numbers for The Amazing Race, The Good Wife and The Mentalist are all scrambled. But if I may hazard a completely reckless guess, TAR was steady, Good Wife up and Mentalist down slightly. But really, that’s sloppy spitballing by a bored guy prone to rabblerousing.

Want scoop on any of the above shows? Email mattmtvguy@gmail.com and your question may be answered via Matt’s Inside Line.