NBC’s port of The Firm premiered on Sunday night to soft numbers, averaging 6.3 million total viewers and a 1.4 demo rating, shedding viewers with each half hour.
Among the broadcast networks, The Firm placed last in the covered 18-to-49 demo in its first hour, and at 10 o’clock tied Pan Am for that dishonor. Versus The Cape‘s year-ago Sunday preview, The Firm was down 46 percent in the demo. And as a rival network points out, it delivered the Peacock’s worst in-season drama debut ever. (The freshman legal thriller makes its regular time slot debut this Thursday at 10/9c.)
Among Sunday’s success stories, ABC’s Once Upon a Time returned to 10.33 million total viewers and a 3.7 demo rating, up 15 and 28 percent, while The Good Wife‘s preliminary, football-jumbled numbers (11.2 mil/2.7) suggest a 23 percent surge in the demo.
Elsewhere on Sunday:
* On ABC, Desperate Housewives (8.8 mil/3.0) was up 8 and 15 percent, while Pan Am (4 mil/1.3) dropped 14 and 19 percent (hitting a series-low demo rating).
* Opposite the tail end of CBS’ NFL playoff game, Fox’s The Simpsons (5.1 mil/2.3) dropped 23 percent in the demo, teeing up The Cleveland Show (4.4 mil/2.1) for a 9 percent dip. In the 9 o’clock hour, Family Guy (6 mil/3.0) held steady but American Dad (4.6 mil/2.1) was down 16 percent.