The Super Bowl — aka the site of Christina Aguilera’s infamous lyrics fumble — next will play host to her comeback success, when NBC’s The Voice airs after next year’s Big Game, to be held February 5.
“There is no better showcase on television than to follow the Super Bowl, and we believe The Voice is deserving of such high-profile exposure,” NBC entertainment chair Robert Greenblatt said in announcing the news. “The attention-grabbing blind audition phase of The Voice has mass appeal and will fittingly team up with the biggest sporting event of the year.”
In recent years, Fox’s Glee (which drew 26.8 million total viewers), CBS’ Undercover Boss (38.7 million), NBC’s The Office (22 million), Fox’s House (29 million), CBS’ Criminal Minds (26.3 mil) and ABC’s Grey’s Anatomy (37.9 mil), have laid claim to the primo piece of real estate following TV’s massively watched sporting event.
Given Undercover Boss‘ specific and resounding success in the spot two seasons ago, it’s a smart move for NBC to go with a piece of reality TV versus a supersized comedy or, worse, an unproven new drama. But can The Voice come close to touching the Boss‘ boffo numbers? Or, being an established show, might it even beat them?
A premiere date for the second cycle of The Voice, which is currently airing its freshman run, has yet to be announced. Audition info can be found here.