Hot Shot: Modern Family Milks Ad for Laughs

Following in the footsteps of The Simpsons‘ Bart and Lisa, Buffy‘s Sarah Michelle Gellar (see that hotness here), Heroes‘ Hayden Panettiere and (if I may date myself) Baywatch‘s Yasmine Bleeth, the Dunphys of ABC’s Modern Family are the latest TV personalities to parlay their popularity into a “Got Milk?” ad for The National Fluid Milk Processor Promotion Board.

The in-character ad features Ariel Winter, Nolan Gould, Ty Burrell, Julie Bowen and Sarah Hyland, while the body copy speaks in the voice of Claire, extolling the virtues of fortifying her fam with milk. It’s something, she says, that Phil likes to call “pourenting” — and yes, the Dunphy dad probably would coin such a punny phrase.

The new ad was shared late Wednesday on the “Milk Mustache” Facebook page, where you can also spy outtakes and a video from the photo shoot. Previously, Family member Sofia Vergara appeared in a separate “Got Milk?” ad, with her 19-year-old son. Modern Family returns with fresh episodes Wednesday, April 13, at 9/8c.