Hot Video Touts Fringe's Move To 'Death' Slot

“If you can’t beat ’em, join ’em” seems to be the theme of a new Fox promo promoting Fringe‘s upcoming move to Fridays at 9/8c, starting January 21.

In the wake of myriad critics and TV journos condemning the scheduling decision — in the midst of one of its strongest seasons, Fringe would seem to merit better than a Friday berth — the promo acknowledges the wave of gloom-and-doom forecasting. As characters such as John Noble’s Walter talk eerily of death, samples of the aforementioned critics’ blurbs flash across the screen.

“If You Think Friday Is Dead, We’re Going To Reanimate It,” promises the promo.

Watch the tongue-in-cheeky trailer here: