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Ratings: Secret Millionaire Rich In Viewers, Celeb Apprentice Trumped By 9 O'Clock Rivals

THE CELEBRITY APPRENTICE -- "Pepperoni Profit"  Episode 1101 -- Pictured: (top row, l-r) Meat Loaf, Gary Busey, Mark McGrath, Lil Jon; (bottom row, l-r) Jose Canseco, John Rich, David Cassidy, Richard Hatch -- Photo by: Douglas Gorenstein/NBC

On a Sunday night when no fewer than three reality series made their premieres, ABC’s Secret Millionaire was the one laughing all the way to the bank.

Averaging 12.6 million viewers and drawing a 3.4 demo rating in the covered 18-49 demographic, Secret Millionare (which years ago had a brief run on Fox) easily bested all 8 o’clock comers and gave ABC its largest audience in the time slot since March 2008.

Vying against Secret Millionaire, NBC’s Next Great Restaurant came off half-baked, serving just … READ MORE