NBC on Sunday announced its plans for the biggest sporting event of the year — and they involve a post-game assist from The Big Three.
This Is Us, which returns this fall for Season 2, will air an episode immediately following Super Bowl 52, which is scheduled for Sunday, Feb. 4, 2018.
The decision to slot the family drama behind the highest-rated game of the year shouldn’t come as much of a surprise. The series — which debuted last September to 10.1 million total viewers and a 2.8 in the coveted 18-49 demo — was an immediate breakout hit for the network. It capped its first season with series highs, drawing 12.8 million total viewers and a 3.4 in the demo.
This Is Us will be on the move come autumn, relocating to Thursdays at 9/8c, where it will air after the Will & Grace revival and Season 2 of Great News. Seriously, the only way this day could get any better for the Pearsons was if the Pittsburgh Steelers were guaranteed a spot in next year’s big game.
Did NBC make the right choice slotting its biggest hit behind the biggest game of the year, or would the post-Super Bowl time slot have been better served to help launch a new series? Tell us your thoughts in the comments!
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