Audi Super Bowl Ad Backs Equal Pay (and Soapbox Derby Glory) for Females

Audi’s pro-female Super Bowl ad is going the distance, it’s going for speed.

The carmaker on Wednesday released its commercial destined for Sunday’s big game, a spot that champions equal pay for women by showing a young, female soapbox derby driver holding her own amid a field full of boys.

As the girl maneuvers her way to the finish line, [Spoiler alert!] besting the competition, her father voiceovers that he doesn’t want to fill her in on the bleak state of women in the workforce — and hopefully, he won’t ever have to.

“Audi of America is committed to equal pay for equal work,” a title card at the end reads. “Progress is for everyone.”

The spot is in the same socially conscience vein as the immigration-related one Budweiser released Tuesday.

Press PLAY on the video above to watch Audi’s Super Bowl ad, then hit the comments with your thoughts.

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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6 Comments
  1. Nony says:

    As an avid fan US women’s soccer team and many female athletes across many sports, kudos to Audi.

  2. Jason says:

    didnt the superbowl a few years have a problem when all the commercials where way too emotional

  3. Charles says:

    when are we going to get off the soapbox ( pun intended) on the fallacy of the gender pay gap

  4. Most corporations have had equal pay structures for decades. But I wonder if the actors on their various car commercials were paid the same.

    And seriously, there’s a big difference between being equally competitive and equal pay. It’s also a bad example because the pay of race drivers isn’t the same for all drivers. It is dependent upon their winnings despite doing the same work.

  5. Izzy says:

    It’s great that they support equality. But can’t they select a model that could actually fit the cart in the boot?

  6. Karen Mccrae says:

    Omg I love the Audi soap box commercial.. So truthful and so empowering for girls and women.. I could watch it again and again