Budweiser's Timely Super Bowl Commercial Celebrates Immigration

This Super Bowl Sunday, when you reach for a cold Budweiser, a new ad suggests you’d do well to thank the German immigrant at the heart of that brew’s origin story.

On Tuesday, Budweiser released its “Born the Hard Way” ad, which will air during the big game this weekend. The one-minute spot celebrates the journey of Anheuser-Busch co-founder Adolphus Busch, who came to American from Germany in 1857 and — as shown in the ad’s narrative — endured several hardships before meeting up with Eberhard Anheuser and forming the company that would become one of the world’s largest breweries.

“This is the story of our founder and the pursuit of the American dream,” Budweiser tweeted with the video.

“You’re not welcome here! Go back home!” a heckler yells at Busch in the commercial, just moments after the young man arrives in America. Hmm… sound like anything you’ve heard in a press conference and/or on social media lately?

Hit PLAY on the video above to watch the ad (which has a hoppy happy ending, we promise!), then hit the comments with your thoughts. 

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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  1. Katherine215 says:

    Love this! And very timely…

  2. SJ says:

    Um… I don’t really think anyone has a problem with this type of immigration. You liberals really don’t get it, do you?

    • Nicole says:

      Says you. My neigbors are Mexican, here legally and though they don’t speak English well, they are trying. I have heard people yelling at them to “go home” that they “don’t belong here”. I wonder who the majority of the people who hate on anybody that is different in any way could be?

      • Angela says:

        This. The people who are against immigrants don’t exactly bother to take the time to differentiate between the legal and illegal ones.
        And even with immigrants who do come here illegally, they still deserve to be treated with compassion and understanding and decency because they’re still human beings..For all people know, they could be fleeing war-torn areas, or places that are dangerous in other ways, and their main concern at the moment was just getting out of there alive and getting somewhere safer. It’s like nobody bothers to even hear out why they struggle as they do, why they came here the way they did, and hating them and treating them like dirt and making them the scapegoats for seemingly every bad thing related to our economy/crime rates/etc. isn’t going to solve any of those issues.

      • SJ says:

        Honestly, if they’re in the country legally, then the people attacking them are jerks. But then again, Mexicans are rarely terrorists. As are Germans. Or Scots. Or Swedes… I could go on.

        So yeah, still not the kind of immigration I was talking about. But thank you for seemingly implying that the majority of white people are racist. How progressive of you.

    • maltru says:

      Why, because this immigration happened in the past, or because Busch was a white guy, or because he did it legally? What makes this different from the majority of the people affected by Trump’s Muslim ban? Do you honestly think that every single citizen of the Muslim-majority countries trying to come to the US right now are terrorists, OR do you think some simply want to come to the country legally, find work legally, make a home legally, contribute to society legally? We liberals understand that a persons religion doesn’t make them a danger or a terrorist; we liberals understand that many of the people who are being barred from the US right now actually already have jobs and homes and family here, and were visiting other countries when the ban went into effect. They are no different than Adolphus Busch. So please explain to me what we liberals don’t get.

      • SJ says:

        You do know that Trump’s list was made by Obama, right? That the seven countries with a temporary travel ban have been deemed by the Obama administration as being hotbeds of terrorism? I don’t remember that being the case with Germany, or any other European or Christian majority country.

    • Wordsmith says:

      That is a spectacularly naive thing to say. What kind of immigration do you imagine is being banned? Hint: it’s all of it. The only difference is that it isn’t currently directed at white people, it’s directed at brown people.

      • SJ says:

        It’s not all of it. If a person from Indonesia, the largest Muslim country in the world by population, by the way, wants to legally emigrate to the US, there’s nothing stopping them. Legal immigration is allowed and will always be welcomed even by the most conservative politicians. It’s what America was built on.

    • Annie says:

      Um y9u do realize no one has been attacked by a refugee???

      • Collette says:

        Take a look at recent events in France and Germany.

      • SJ says:

        I’m German and from Berlin. The Christmas market attacker was a Tunisian refugee. Last summer, a Syrian refugee tried to blow himself up in a full concert venue in the city of Ansbach in Bavaria but he detonated the device too early and was, thankfully, the only casualty. There was an attack with an ax on a Bavarian train; a few refugees lit a homeless man on fire here in Berlin a few weeks ago and two of them beheaded a priest in France last summer. The November 2015 Paris attack was said to have been made as a protest for Europe taking in so many refugees and do I need to remind you of the mass molestation in Cologne last New Year’s Eve?

        So yeah, President Trump is just trying to prevent what happened here happening to you over there in the US. So how about some gratitude?

      • Tracy Meyer says:

        Actually, 4 soldiers were. By refugees that were living in Kentucky and later arrested for their involvement with supplying weapons and intel to their cohorts in Iraq. They snuck in under the radar as refugees. This is why we need to take greater measures to keep them out!

  3. sarah t says:

    any word on if they’ll do a puppy ad this year or is this it?

  4. Annie says:

    Awesome ad! I’m sure Trump will now add Germany to the travel ban!

  5. Collette says:

    So I guess at the end of WWII we should have welcomed the fleeing Nazis? That is a very misleading ad since the warm fuzzes won’t overcome religious jihadists.

  6. DJ Doena says:

    From what I heard about American beers, a retroactive ban of this person would be an improvement. I bet he left Germany because he couldn’t brew proper beer.

  7. Marc says:

    Is that Chris Pratt?

  8. ELIZABETH says:

    TO VP MARQUES. I will no longer buy your Budweiser beer. If you know anything about anything except beer, I suggest you read former Pres Clinton, Bush, Carter who gave the SAME address on immigration. NO ONE PROTESTED. Because you are Mexican, you think you have a right to speak on immigrants. 4 generations ago, my relatives were also immigrants. What we have here IDIOT racist, is terrorism. Until you have lost a military relative murdered by Muslim terrorist or someone close to you killed in our own great country by Muslim — you will NEVER understand because you are racist like Obama against Pres Trump and a liberal insane Democrat. One track narrow mind. I saw your ugly picture and you look like a Muslim.

  9. Illegal immigration is not immigration you idiots!