Ratings DVR Empire

DVR Ratings: Designated Survivor Sees Best Gain, Empire Tops Premiere Week

In the second installment of our three-part look at Fall TV Premiere Week’s biggest DVR playback gainers, the superlatives go to ABC’s accidental POTUS and Fox’s sharp Cookie.

Live+3 DVR playback data is in for Premiere Week’s Wednesday and Thursday programs (airing Sept. 21 and 22), and Designated Survivor now lays claim to the largest total demo gain (previously held by NBC’s This Is Us), adding 1.5 rating points to its original tally, resulting in a 3.7. That rise also marks the biggest percentage gain (68) of any Wednesday program. (In total audience, Dez added 5.3 million viewers, the biggest Live+3 bump for any drama launch since ABC’s How to Get Away With Murder circa September 2014.)

Empire‘s Season 3 premiere, meanwhile, has emerged as Premiere Week’s top-rated program, rising 31 percent to a 5.5 rating, which bests The Big Bang Theory‘s 5.4. Also of note, the creatively resurgent hip-hop drama has posted at least a 5.0 in Live+3 for each of its 31 episodes to date. (In total audience, Empire grew 39 percent, delivering 15.1 million viewers with DVR playback factored in.)

Turning to Thursday, ABC’s Grey’s Anatomy and How to Get Away With Murder each added 1.1 rating points via Live+3 playback, landing at 3.6 and 2.5, respectively. Murder also enjoyed the night’s largest percentage bump (79), followed closely by NBC’s The Blacklist (which rose 77 percent, to a 2.3 rating).

Want scoop on any of the above shows? Email insideline@tvline.com and your question may be answered via Matt’s Inside Line.

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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17 Comments
  1. Magali says:

    And what about Pitch?

  2. Iris says:

    Yeah for “Dez”, if that’s how you kids call it. I really liked the pilot and I intended to watch episode 2 but I’m surprised at how impatient I’m getting. Maybe it’s the kind of show that grows on you.

  3. Liri says:

    Do they count on demand viewings for this?

  4. JJ says:

    Where’s Scream Queens???

  5. Nero tTVfiddler says:

    Matt, based upon your notations regarding ABC on last Thursday night :

    “Turning to Thursday, ABC’s Grey’s Anatomy and How to Get Away With Murder each added 1.1 rating points via Live+3 playback, landing at 3.6 and 2.5, respectively. Murder also enjoyed the night’s largest percentage bump (79)…”

    … I assume Notorious had a smaller (than Grey’s or Murder) Live+3 number? I see Murder had the night’s biggest % bump – that tells me (incorrectly?) that people DVR’ed Grey’s and Murder on ABC last Thursday at about the same rate, but didn’t bother to DVR Notorious? Or at least not at the same rate as the 8pm and 10pm ABC shows last Thursday night ?

    • Matt Webb Mitovich says:

      Grey’s was +44% in demo, HTGAWM +79%. Notorious rose 45% to a 1.6 — beating only Rosewood (1.0).

      • Nero tTVfiddler says:

        Thanks Matt! Looks like Notorious’ DVR bump was very similar to that of Grey’s in the 8 o’clock hour, but the total demo audience was significantly smaller than Grey’s, which leads to the 1.6 total for Notorious. The show (Notorious) wasn’t able to fill the viewer ratings gap between Grey’s and HTGAWM via its own DVR bump. The viewers were not there.

        Perhaps a miracle this Thursday at 9pm on ABC? Otherwise, we may be looking at this fall’s first cancellation, or perhaps the first series move (Sunday at 10pm?) in a swap with Quantico if ABC see’s a similar pattern this coming Sunday at 10pm.

  6. Ken says:

    How did the Exorcist do with DVR ratings?

  7. Jared says:

    I honestly do not get all the critical love for Pitch. I watched and thought it was ok but really nothing special at all. Is a 1.6 L+3 considered good for Fox?? Seems kind of low to me but I guess compared to other Fox shows it might be one of the networks most watched?

    • Nero tTVfiddler says:

      1.6 L+3 may be considered good for FOX on a Friday night, but on a Thursday? No. Particularly when you consider the competition (Notorious) was not strong across all the networks; although the lead-in (Rosewood) numbers were not what FOX had hoped either. I read somewhere that the story line for Pitch goes more towards a soap vibe after the pilot, so, it’s anyone’s guess where the series goes from here.