MTV VMAs 2016 Ratings

MTV VMAs Audience Drops 34 Percent

This year’s MTV Video Music Awards amassed 6.5 million total viewers across MTV and its sister networks on Sunday night, plunging 34 percent from the kudoscast’s 2015 audience.

In the 18-49 demo, the VMAs scored a 3.9 rating, the fine folks at TVByTheNumbers report, down 17 percent year-over-year.

This year’s VMAs garnered largely unfavorable reviews, delivering — save for Beyonce’s “Lemonade” showstopper, which earned an “A-” grade from TVLine readers and yet arguably came across as redundant — a decidedly meh array of offerings. Even the much-heralded “return” of Britney Spears to the VMAs stage underwhelmed and only netted a “B-” grade from readers.

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18 Comments
  1. Piers says:

    This is only my opinion. For me, the show has gotten too black and a lot of what’s being honored isn’t even music. Rap and auto tune are unworthy of accolades. But that’s just me.

  2. jimmy says:

    A few good performances do not make a good awards show. Who is making the decisions these days? They need to either get someone new or bring back the team from over a decade ago.

    • jimmy says:

      I think they should bring it back to Radio City Music Hall. Get a funny, engaging host. Offer a wider variety of musical guests. Ditch the Girl/Guy Code people. Make the awards not all voter based so they actually feel like they mean something. Maybe make it more about the artist rather than the video, since they don’t even play videos.

  3. J says:

    This years VMA’s were so bad I can’t say I’m surprised about the ratings drop. Thank god for Britney, Rihanna & Beyonce who were the only real performers at this years awards.

  4. ABG. says:

    I was bored. Rihanna was cool and Drake giving her the award was a highlight but otherwise, meh.

    Britney was boring, her moves were OK but there was nothing amazing about the whole thing.

    I know the cool thing is to praise Beyoncé but while it was well done we’ve seen that before and I kind of miss her pop songs.

    The hosts were awful.

  5. Ace Duncan says:

    The show is nothing but dance based pop and hip hop. No rock, no country. And aren’t we getting tired of anointing Beyoncé as queen of all? All show, mediocre talent.

    • M3rc_Nate says:

      So true. The clothes and outfits were outrageously awful. the egotistical Kayne rant was mind boggling and you know MTV gave him that time to rant because they wanted him to be outrageous and spark buzz & controversy. The performances were lack lusting and lacking in vocal talent (even Rihanna mainly dancing and singing over a pre-recorded track of her singing).
      .
      Then there is the big stuff; it relies way too heavily on hip hop, rap and pop and it is way too corporatized. Certain other award shows for music just seem to be way better and appeal to a wider audience, I think (if I remember right) the Billboard awards actually do pretty well and don’t focus too heavily on one or two types of popular music genres.

  6. sarah t says:

    This show (and really MTV) has gotten way too full of itself. There were too few performances and those that did were just “meh” (even Bey, in my opinion. I’m sure the Beypolice are going to come get me but she’s just gotten too out there and preachy for me). And for as much crap as they want to give Brit for not singing live, RhiRhi didn’t really do much singing at all her first couple of performances of the night (and her dance moves aren’t good enough to compensate). It’s too over the top. Honestly, MTV is too Kanye in the sense that they seem to think that everything they do is noteworthy. Just be fun. Get a regular host and ditch half of the behind the scenes crap that no one really cares about. Get good performers and more of them. And don’t use 8 minutes of the broadcast to let KWest rant and then show a Flashdance/zoo mash up. Especially given the fact that you don’t even show music videos anymore.

  7. leo says:

    you sure 34%… after that show it should read 84%
    it was all one sided….why
    hip hop is not the only music venue
    so sad!

  8. Seth says:

    This is relieving to hear. MTV is nothing but trash these days. Sex, money, cars, clothes and every other superficial and materialistic thing that impressionable teenagers think is ‘cool’ is all MTV is about. Maybe there’s hope for the world if people are actually turning their backs to this large company who makes profits off of introducing sex, drugs and immoral values to today’s youth.

  9. Dennis says:

    No Taylor Swift no ratings lmao

  10. HAP says:

    General award show fatigue among the public.

  11. Brock Hard says:

    This show has nothing to do with videos. It has become a freak show and ego stroke for the artists.

  12. Andrea says:

    The show was really really bad. The hosts were boring, pathetic, and lame. Britney’s performance was silly, Ariana Grande sorta meh, anybody cares Nick Jonas, Kanye speech were painful, Rihanna’s many shows were not good enough, kinda meh, and Beyoncé’s was too obvious, nothing new, and of course is that ’cause she’s not Madonna, she needs walks a lot to get like her.
    Withou Adele, the only real artists of nominees group, the awards show didn’t deserve to be watched and that just was happened.

  13. iceblast says:

    Ratings drop, because all Taylor Swift fans knew she wasn’t going to be there, and that Kanye West was given even more time to talk. MTV still hasn’t learned, to avoid West, and his stupidity. He brings the show down every time.

    If MTV has to rely on shock, and controversy to be any good, they are seriously doing something wrong. They have access to the biggest stars in the world, and can’t make a Outstanding musical show for 2 hours.

    Also, lets have actually real experts decide who wins awards. The reason people like Simon Cowell is because he’s usually a pretty serious guy, and knows what he’s talking about. If you get his approval, it actually means something.

    MTV awards are getting to the point, that their awards don’t mean anything. Stars are starting to not bother showing up to them.

    MTV isn’t the only guilty party, most of all the other award shows are in the same boat. They are all killing themselves, because they are no longer Professional.