Superstore Ratings Olympics

Ratings: Olympics Hit Rio Lows Yet Lift Superstore to Series Highs

NBC’s primetime coverage of the Summer Olympics on Friday averaged 18.1 million total viewers and a 4.7 demo rating, down 17 and 22 percent from Night 13 to hit lows for the Rio games, placing below Night 1 (19.5 mil/5.5).

Versus Night 14 of the 2012 London games, NBC’s coverage was down 20 and 29 percent.

Leading out of the Olympics, a special Season 2 episode of Superstore retained 10.9 mil and a 3.3, easily besting its Season 1 high (7.2 mil/2.0, premiering out of The Voice) and more than doubling its freshman average.

Over on CBS, Big Brother drew 5.4 mil/1.5, while the miniseries finale of The CW’s My Last Days did 610,000 and a 0.2.