Superstore Ratings Olympics

Ratings: Olympics Hit Rio Lows Yet Lift Superstore to Series Highs

NBC’s primetime coverage of the Summer Olympics on Friday averaged 18.1 million total viewers and a 4.7 demo rating, down 17 and 22 percent from Night 13 to hit lows for the Rio games, placing below Night 1 (19.5 mil/5.5).

Versus Night 14 of the 2012 London games, NBC’s coverage was down 20 and 29 percent.

Leading out of the Olympics, a special Season 2 episode of Superstore retained 10.9 mil and a 3.3, easily besting its Season 1 high (7.2 mil/2.0, premiering out of The Voice) and more than doubling its freshman average.

Over on CBS, Big Brother drew 5.4 mil/1.5, while the miniseries finale of The CW’s My Last Days did 610,000 and a 0.2.

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  1. Kate says:

    I would like to explain to those who haven’t seen Superstore before that was placed as if in the middle of the first season not where it will pick up (but yet a pretty good episode representing who everyone is, though I feel the need to say the employees love and respect Glenn)but like Cheyenne had her baby at the end of the season

  2. Bryan says:

    Being a Filipino, I really enjoyed last night’s Superstore. I guess I can also relate to Glenn who thinks his country will always be #1. I mean, Pinoys love getting “credited” for people who became famous even if they only had a drop of Pinoy blood or even if they were raised by a Pinay nanny. (see Joseph SChooling)

  3. KLS says:

    Excellent use of a lead-in by Superstore! Hopefully, this will help it when S2 begins.

  4. Kevin K says:

    Let’s hope Superstore can keep it up before the new season begins September 22nd.