Ratings: Olympics Hit a 3-Day Rio High, Narrow Gap vs. London Games

NBC’s ratings for the Rio Olympics are moving from a decided bronze to silver.

The Peacock’s primetime coverage of Sunday’s events averaged 29.7 million total viewers, surging more than 50 percent from Day 1 of competition and marking a three-day high, including the opening ceremony.

What’s more, Day 2 coverage was down just 5 percent from the same night at the summer games on London 2012, whereas Rio numbers thus far had been off more than 30 percent.