Olympics Rio Ratings

Ratings: Rio Olympics Stay Down, Off 32 Percent From London Night 1

NBC’s primetime Saturday coverage of the first official day of competition at the Rio summer Olympics averaged 19.5 million total viewers and a 5.5 demo rating, dominating the night while down 32 percent from Night 1 of the 2012 London games (which drew 28.7 mil).

That summer-vs-summer slide is on par with Friday’s opening ceremony broadcast, which was down 35 percent from London’s own kick-off gala, drawing 26.5 million viewers (the event’s smallest audience since the 2004 summer games).

The 2012 London games set numerous viewership records, averaging 31.1 million nightly viewers.

 

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2 Comments
  1. Pedro noche says:

    With So many commercials it will only get worse! NBC must be thanking God there isnt too much tape delayed events

  2. yuka says:

    NBC COVERAGE IS WORSE THAN EVER WITH COMMERCIALS. IN ADDITION ALL FINAL EVENTS OCCURR AFTER 11 pm WHICH IS BEDTIME FOR MANY OF US WHO HAVE TO WORK.
    THEIR ONLINE LIVE STREAMING IS FINE WHEN ITS WORKING. IT CRASHES AND BUFFERS WAY TO MUCH.