R.I.P., VH1 Classic.
MTV has announced that beginning Monday, Aug. 1, VH1 Classic will officially morph into MTV Classic. The newly-rebanded network will feature “an eclectic mix of fan-favorite MTV series” from the ’90s and ’00s, including Laguna Beach, Beavis & Butt-head, Cribs, Jackass, Punk’d, and Clone High.
The launch date was not chosen randomly. August 1 marks 35 years to the day that MTV first debuted.
“MTV’s programming vault is a music and pop culture goldmine with universal resonance,” said Sean Atkins, President of MTV, in a statement. “MTV Classic gives audiences a modern and artful home for classic MTV programming and — alongside MTV, MTV2, MTV Live and mtvU — rounds out a diverse portfolio with music and youth culture at its core.”
On Monday, MTV Classic will re-air “MTV Hour One” at 12 pm/ET, which will lead into the Total Request Live retrospective The TRL Decade. A marathon of MTV Unplugged’s greatest hits — including sessions with Bob Dylan, Alice In Chains, Erykah Badu, Oasis, Neil Young and Nirvana — will follow.
And yes, MTV Classic will also weave in the occasional music video. If you’re into that sort of thing.