This! Is! (Not!) The Voice!
But it is a reality music competition. And it does come from the same guy who made NBC the dominant force in the genre.
Indeed, MTV announced on Thursday that it has given a series order to a currently untitled hip-hop talent series from reality titan Mark Burnett (Survivor, Shark Tank, The Voice) that, unlike The Voice and American Idol, will take place inside a recording studio.
MTV describes the show as follows: “At the intersection of music and business, this show gives hip hop’s freshest talent a chance at every musician’s dream: getting signed. Mark Burnett… brings us the best of both worlds, with undiscovered artists performing in front of music’s biggest moguls, each eager to sign the next breakout star. But forget the shiny floor stage — it’s all happening in the recording studio in the first-of-its-kind, organic music competition series that breaks all the rules.”
The Burnett-produced project is among 14 new series and specials MTV announced at its Upfront presentation in New York City.
Among those orders is an untitled documentary from host and executive producer Zac Efron (Dirty Grandpa) that use his experiences as an actor, traveller, and food-lover to explore “how food has moved to the center of Millennial culture.” The network notes that, “The project will look beyond the extravagant and obscure in food to explore the artistry, storytelling and journeys in what we eat, and the issues and experiences surrounding what we find on our plates.” Let’s hope melted cheese makes the menu!
Will you check out Burnett and Efron’s new MTV offerings? Hit the comments with your thoughts!