Billy Bush on Today

Today Eyes Billy Bush for 9 am Hour

The Today show isn’t just looking to compete with the likes of Good Morning America. It’s also looking to slay syndicated rivals such as Live! With Kelly and Michael.

As a result, producers are eyeing dramatic changes to the 9 am hour, which would include the addition of Access Hollywood’s Billy Bush and the potential removal of one or all of the hour’s current hosts Natalie Morales, Al Roker, Willie Geist and Tamron Hall.

As first reported by Variety, Bush is said to be in conversations to join Today at the end of his current contract with Access. Meanwhile, Geist is expected to anchor a revamped edition of Sunday Today, which would be more “thoughtful and reflective” of politics, popular culture and social trends.

News of the weekday revamp comes on the heels of Today gaining an eight-percent ratings lead on GMA in the coveted A25-54 demographic.

Would you tune in for a Bush-fronted hour of Today? Sound off below.