Empire's New Season 2 Poster Puts Focus on the Fractured Family

Hakeem Lyon looks warily over his shoulder in the new poster touting the second half of Empire‘s sophomore season — and we can’t blame him.

Last we saw the family’s youngest son, he was voting to oust his father from the top perch of Empire Entertainment — the exact opposite of what his ferocious mother Cookie had instructed him to do.

Still, while both parents might want to take a broom (or worse) to their disobedient son, the aforementioned poster contains a pearl of wisdom that could be interpreted as either hopeful or downright foreboding: “Without family, there is no Empire.”

Check out the artwork for yourself below, then share your hopes for Empire when it returns March 30 at 9/8c.

empire-season-2-poster-

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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4 Comments
  1. Suso says:

    Meh.

    You know how it was a foregone conclusion that everyone would go see the last few “Hunger Games” movies so Lionsgate decided to create some incredible, inventive ad campaigns that are some of the best marketing for movies in decades?

    Everyone is going to watch “Empire,” so why give us the most obvious marketing campaign ever?

    • Annie says:

      They’ve had a great marking campaign throughout the run of the series. This works for me. It is simple and gets the point across. It also lets people know that hopefully the focus will be returned to the five key family members, and how they treat one another.

  2. Spence says:

    This is such a bizarre poster though. Cookie and Jamal both look like they were in season one. I think only the slogan is new; the rest is re-used from last season.