Ratings: Utopia Slips Further on Friday

Utopia Ratings

The conclusion of Utopia‘s three-part launch on Friday night drew 1.9 million total viewers and a 0.7 demo rating, down 24 and 22 percent from the Fox freshman’s Tuesday outing.

Following Tuesday’s drop, Fox Television Group co-CEO Dana Walden acknowledged to The Wrap that Utopia was launched “really early, maybe before viewers were ready for a new fall show… but with patience it will grow and we’re going to have patience.”

The “social experiment” now will settle into a twice-a-week pattern, airing Tuesdays and Fridays.

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Among other fresh fare, The CW’s Masters of Illusion was flat with 1.5 mil/0.4.

Topping Friday in the demo was NBC’s Dateline (5.5 mil/1.3), hitting a five-month demo high, while a Blue Bloods repeat (6 mil/0.6) drew the largest audience.

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  1. Ryan says:

    At what rating would a show get canceled? Does fox have any other shows to fill two spots?

    • Moment says:

      I’m certain Fox were expecting at least above a 1 18-49 for the show. They have however dropped $50 million on it. If they want to keep it around, I suspect episodes may be rescheduled to lesser slots. I can’t see it keeping the Tuesday 8pm slot, far too much competition(After next weeks ep) and Fox risk being beaten by the CW if they stick with Utopia there.

      But as said, I’m certain it’ll be canceled soon or Fox will as said be a bit creative in where they put future episodes.

  2. Diz says:

    Before Utopia started I gave it until Nov. Sweeps to be cancelled. It’s looking like I was being a little generous.

    • Bree says:

      Unless it keeps dropping, I bet they’ll let it linger that long so they can promo the replacement during the baseball interrupt. Otherwise I’m not sure what they do with those hours. You can only air so many Gordon Ramsay shows at once.

  3. Gilded Lady says:

    By launched too early he really means “People are sick of watching absolutely abhorrent people,” right? I wonder how much sweating is going over at Fox right now with how the ratings for this show are going.

  4. Will Willx says:

    Sensational headline no? Of course it’ll slip on fridays compared to tuesdays.

    • Matt Webb Mitovich says:

      Nah, I’m good with the headline. One could argue there was less competition this Friday night than UTOPIA had on Tuesday. So it’s a wash.

  5. c-mo says:

    FOX is showing just how good they are at selecting and cancelling shows. The drop $50 mil on a horrible reality show but refuse to spend a fraction of that for two fan favorites, Almost Human and Enlisted. I’m going to say that FOX is the place to work if you are completely devoid of any concept of what the general public will watch, unless it relates to sports. Viewers that are already angered because you cancelled their favorite shows won’t watch drivel just because you’re airing it, we’re smarter than that!

    • Lisa says:

      The term “fan favorite” means nothing whatsoever. Just because you liked the shows doesn’t mean they have a responsibility to continue to make it if the ratings and dollars don’t add up. Move on, get over it.

      • Ray says:

        You’d make a great grief counselor.

      • c-mo says:

        Well the ratings and dollars for Utopia definitely don’t add up when compared to the ratings of Almost Human and Entourage so sorry but your theory fails in this example. I guess you could compare it to Beauty and the Beast and then Utopia wins by a mile.

        • Alex says:

          To be fair, no one could tell before Utopia premiered that it would flop like this. Almost Human and Enlisted, OTOH, were proven ratings stinkers at the time that they got canned. And no matter how badly Utopia does, it doesn’t change the fact that AH and Enlisted were both duds.

      • Alex says:

        Yeah, this ‘fan favorite’ thing is meaningless. The shows didn’t get the ratings, so how they could be ‘favorites’ anyway? Besides, it’s just TV. Shows come and go, find something else you like to watch and move on is what makes sense instead of whining.

  6. Kate M. says:

    Any chance they’d recast quickly, and reboot immediately?

  7. JG says:

    Fox can say they will have patience with Utopia but if the show continues to drop any further(which seems pretty likely) it will definitely get pulled from Tuesdays at 8 and possibly burned off in 2 hr blocks on Fridays. I know im ready for new falls series,just not this one.

  8. dj says:

    It’s such a stupid show. Why even leave it on the air? Just cancel and take the loss

  9. Name That Tune says:

    Are they delusional at Fox?

  10. Ian says:

    I find it funny that this and Glee’s last finale got the exact same rating.
    Well actually, Utopia’s managed to stay a tenth above Glee in the demo.
    Both need cancelling.

  11. Dean says:

    If there is antyhing to be learned here is that Fox continues to make huge blunders worse than the last. Gotham seems to be their only saving grace this coming year.

  12. fatalsin says:

    I think it was a show that could have worked… had they not casted so many douches… all they do is argue..drink and be naked lol

  13. Dmac says:

    Their own fault the assembled the worst cast ever and it is backfiring on them.

  14. Brendan says:

    Rage-filled can crushing… awkward hammock sex… eat your heart out I Love Lucy, this is real TV.

  15. robertleland says:

    Utopia sucks. Bad cast. Bad script. Bad producers.that simple.