Ratings: Thursday Night Football Is a Big Win for CBS, Loser Returns Down

Thursday Night Football Ratings

CBS’ premiere telecast of Thursday Night Football on Thursday night drew a 20.8 million total viewers and a 7.5 demo rating (per finals).

Folding in pre-game coverage, CBS drew 19.4 mil and a 6.9 for the night — its best primetime Thursday audience since Nov. 8, 2007 (Survivor, CSI/Without a Trace crossover episodes) and its best primetime Thursday demo delivery (among 18-49) since March 9, 2006 (Survivor, CSI, Without a Trace).

TNF‘s game numbers are down 22 and 26 percent from NBC’s week-ago Sunday Night Football kick-off, however.

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Facing off against football — and on a new night — NBC’s Biggest Loser (5.4 mil/1.6) was down 25 and 30 percent.

ABC’s two-hour Quest finale (1.8 mil/0.5) was flat.