CBS’ premiere telecast of Thursday Night Football on Thursday night drew a 20.8 million total viewers and a 7.5 demo rating (per finals).
Folding in pre-game coverage, CBS drew 19.4 mil and a 6.9 for the night — its best primetime Thursday audience since Nov. 8, 2007 (Survivor, CSI/Without a Trace crossover episodes) and its best primetime Thursday demo delivery (among 18-49) since March 9, 2006 (Survivor, CSI, Without a Trace).
TNF‘s game numbers are down 22 and 26 percent from NBC’s week-ago Sunday Night Football kick-off, however.
Facing off against football — and on a new night — NBC’s Biggest Loser (5.4 mil/1.6) was down 25 and 30 percent.
ABC’s two-hour Quest finale (1.8 mil/0.5) was flat.