Ratings: Outlander Ayes a Starz Record, Proves to Be Gender-Neutral Fare

Outlander Premiere Ratings

Great Scots!

Starz’s time-travel romance Outlander on Saturday night premiered to an audience of 720,000, and over the course of the weekend amassed 2.3 million total viewers.

RELATED Outlander Series Premiere Recap: Kilt Switch

With another 1.4 million factored in — via advanced online and On Demand plays — Starz puts the multi-platform premiere audience at 3.7 million, a network high for a series launch. TVLine readers gave the premiere an average grade of “A-.”

Starz also notes that of the weekend audience, 45 percent of viewers were male.

RELATED Outlander Stars Talk Time-Travel Romance and a ‘Lost,’ Virginal Hero

By comparison, Starz’s previous series premiere, Black Sails, drew 850K to its initial broadcast, amassed 2.6 mil over the opening weekend and totaled 3.5 million with On Demand/online plays factored in.

VIDEO: Outlander Team Lifts the Kilt on Starz’s Time-Travel Drama

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11 Comments
  1. Kayline says:

    Excellent production, looking forward to the whole series and I ordered Starz just for this series. Well done Outlander.

  2. TraciTV says:

    I tried. Very slow n boring. Time to cancel Starz after my 3month free promo ends.

    • Mandy Hoy says:

      Stick with it, the 1743 era has much more action.

    • Queen Mab says:

      The reviewers that saw 6 episodes said the show picks up more and more each episode and the 6th blew their minds!!

    • Jo Ann says:

      Oh no, don’t give up. From now on the story is in 1743 Scotland and the story is very action packed and much faster paced. This was only the first episode of a wonderful 16-episode saga. You won’t regret the time spent.

  3. Must give it more time it is a story the ending doesn’t come in an hour and neither should you ;) it gets better thats my advice to anyone who felt the beginning was boring :)

  4. Ian says:

    Ha. 45% were male!
    And Da Vinci’s Demons couldn’t have ever hoped to pull numbers like that for Starz, and they’re scared to death of portraying him as gay. It’s an ironic lesson they still won’t learn.

  5. sireesanwar says:

    Reblogged this on Outlander Watch and commented:
    Great News!

  6. AGG says:

    There’s a mid season break…boo! Already hooked on this show.

  7. onetuffgoob says:

    Who cares if men watch! So many fans have waited 25 years to see this produced. You’ve got a guaranteed HIT for at least 10 years!!!

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