Ratings: NBC's About a Boy Samples Well, Olympics Hit a New Low
Of course, with NBC airing its penultimate night of Winter Olympics coverage from Sochi, Russia, the Peacock net used the opportunity to launch its small-screen adaptation of About a Boy. The gamble resulted in an audience of 8.3 million total viewers and a 2.2 demo rating, solid numbers airing outside of primetime.
About a Boy makes its regular time slot premiere Tuesday, Feb. 25 at 9/8c.
The network’s Saturday primetime Winter Olympics coverage, meanwhile, did 12.8 million and a 2.7 demo rating, new lows, and down 34 and 40 percent from comparable night in Vancouver 2010.