NBC’s primetime coverage of the Winter Olympics on Thursday averaged 20 million total viewers and a 4.9 demo rating, down just a tenth from the night prior but down 12 and 17 percent from the comparable night in Vancouver 2010.
To date, Sochi is off 9 and 13 percent versus Vancouver.
Elsewhere on Thursday, Fox’s American Idol Top 13 reveal (9.2 mil and a 2.4) was down 10 and 20 percent week-to-week, hitting an all-time demo low and drawing its smallest audience since Season 1 (7/24/2002). UPDATE: Yes, Idol was bested by a Big Bang repeat in their shared half hour (8.8 mil/2.3 vs. 10.1 mil/2.6)…. Rake (4 mil/1.0) slipped one tenth in the demo…. ABC’s The Taste finale was steady at 3.2 mil/0.9.
NEXT WEEK: Grey’s Anatomy and Scandal return, Vikings and Portlandia launch new seasons and Sundance premieres The Red Road