Ratings: Olympics Rebound from Consecutive Lows, Perform Best Against The Walking Dead

Short Track Speed Skating - Winter Olympics Day 8NBC’s Winter Olympics coverage on Sunday night averaged 21.1 million total viewers and a 4.8 rating during primetime, improving upon two consecutive nights of ratings lows.

POLL | Bode Miller’s Tearful Olympic Interview: Did the Questions (and Extreme Closeup) Go Too Far?

Specifically, this Sunday’s coverage was up 27 and 24 percent versus Saturday night’s Sochi nadir — though compared to the winter games’ first Sunday outing, the numbers fell 20 and 33 percent.

RELATED | Olympics Watch: What Was Your Favorite Moment From Sochi 2014, Day 9?

Somewhat interestingly, this Sunday’s Olympics delivered their highest marks — 23.3 million viewers and a 5.7 rating — during the 9 o’clock hour, up against the mighty Walking Dead.

RELATED | The Walking Dead Recap: Where Are They Now?

As always, the ratings for cable fare (such as TWD) come in much later, especially on a holiday, and will be reported if at all under separate cover.

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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6 Comments
  1. Cory says:

    That makes sense I could imagine, as The Walking Dead doesn’t appeal to everyone and the Olympics are one of the things people talk about right now, so… Although I’d much rather read a book than tune into the Olympics personally.

    • bk says:

      Based on the ratings Walking Dead appeals to everyone but old people hence why it falls short of NCIS in total viewers. That is why total viewers are becoming a useless number

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  3. cj says:

    NBC execs… more close-ups on Bode Miller in terrible pain! It’s the key!!

  4. Dee says:

    When will another channel get a chance to broadcast the Olympics? With the exception of Tara and Johnny, the whole group of announcers and presenters are beyond tiresome.

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