Ratings: Olympics Rebound from Consecutive Lows, Perform Best Against The Walking Dead

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Short Track Speed Skating - Winter Olympics Day 8NBC’s Winter Olympics coverage on Sunday night averaged 21.1 million total viewers and a 4.8 rating during primetime, improving upon two consecutive nights of ratings lows.

POLL | Bode Miller’s Tearful Olympic Interview: Did the Questions (and Extreme Closeup) Go Too Far?

Specifically, this Sunday’s coverage was up 27 and 24 percent versus Saturday night’s Sochi nadir — though compared to the winter games’ first Sunday outing, the numbers fell 20 and 33 percent.

RELATED | Olympics Watch: What Was Your Favorite Moment From Sochi 2014, Day 9?

Somewhat interestingly, this Sunday’s Olympics delivered their highest marks — 23.3 million viewers and a 5.7 rating — during the 9 o’clock hour, up against the mighty Walking Dead.

RELATED | The Walking Dead Recap: Where Are They Now?

As always, the ratings for cable fare (such as TWD) come in much later, especially on a holiday, and will be reported if at all under separate cover.

Comments (6)

  • That makes sense I could imagine, as The Walking Dead doesn’t appeal to everyone and the Olympics are one of the things people talk about right now, so… Although I’d much rather read a book than tune into the Olympics personally.

    Comment by Cory – February 17, 2014 09:17 AM PDT  Reply To This Post
    • Based on the ratings Walking Dead appeals to everyone but old people hence why it falls short of NCIS in total viewers. That is why total viewers are becoming a useless number

      Comment by bk – February 17, 2014 04:52 PM PDT  Reply To This Post
  • I like the valuable info you provide in your articles.
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    Comment by En chute libre telecharger – February 17, 2014 11:04 AM PDT  Reply To This Post
  • NBC execs… more close-ups on Bode Miller in terrible pain! It’s the key!!

    Comment by cj – February 17, 2014 11:40 AM PDT  Reply To This Post
  • When will another channel get a chance to broadcast the Olympics? With the exception of Tara and Johnny, the whole group of announcers and presenters are beyond tiresome.

    Comment by Dee – February 17, 2014 12:40 PM PDT  Reply To This Post
    • Agreed. However Comcast/NBC has ownership through the 2020 games. :-(

      Comment by PB – February 17, 2014 02:31 PM PDT  Reply To This Post

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