Ratings: Olympics Rebound from Consecutive Lows, Perform Best Against The Walking Dead
NBC’s Winter Olympics coverage on Sunday night averaged 21.1 million total viewers and a 4.8 rating during primetime, improving upon two consecutive nights of ratings lows.
Specifically, this Sunday’s coverage was up 27 and 24 percent versus Saturday night’s Sochi nadir — though compared to the winter games’ first Sunday outing, the numbers fell 20 and 33 percent.
Somewhat interestingly, this Sunday’s Olympics delivered their highest marks — 23.3 million viewers and a 5.7 rating — during the 9 o’clock hour, up against the mighty Walking Dead.
As always, the ratings for cable fare (such as TWD) come in much later, especially on a holiday, and will be reported if at all under separate cover.