Ratings: Winter Olympics Hit Low on Friday

Winter Olympics Ratings LowNBC’s coverage of the Winter Olympics in Sochi on Friday night averaged 19.1 million total viewers and a 4.5 demo rating, per fast nationals.

Save for NBC’s greedy “bonus” night that soft-launched its coverage on Feb. 6, those tallies mark lows for this edition of the games — falling shy of the 20.8 mil/5.6 scored this past Wednesday — and are down 18 and 16 percent from the comparable night in Vancouver 2010.

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This Winter Olympics’ best tallies thus far were for the Opening Ceremonies (which last Friday did 31.7 mil and an 8.6) and, among the days of competition, last Sunday’s 26.3 mil/7.2.

Tonight during primetime: The United States’ Julia Mancuso attempts to make the podium in Alpine skiing’s women’s super-G final. Also: finals in men’s short track (1000m); men’s speed skating (1500m); and men’s ski jumping (large hill).

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  1. Simon Jester says:

    Winter Olympics vs. Valentine’s Day + House of Cards? Bye bye, Sochi.

  2. Forwarddad says:

    They’ll kill in ratings tonight. They’re going to replay a shortened US vs Russia epic hockey game. Saw it live this AM and will so watch it again.

  3. Sd says:

    Also prob due to the fact the US hasn’t been doing too great in some of the events. What was exciting to watch last night outside of the Skeleton for the US. If I already know no Americans won a medal (with social media most ppl know before prime time the results) why would I watch an event?