Ratings: Winter Olympics Hit Low on Friday
NBC’s coverage of the Winter Olympics in Sochi on Friday night averaged 19.1 million total viewers and a 4.5 demo rating, per fast nationals.
Save for NBC’s greedy “bonus” night that soft-launched its coverage on Feb. 6, those tallies mark lows for this edition of the games — falling shy of the 20.8 mil/5.6 scored this past Wednesday — and are down 18 and 16 percent from the comparable night in Vancouver 2010.
This Winter Olympics’ best tallies thus far were for the Opening Ceremonies (which last Friday did 31.7 mil and an 8.6) and, among the days of competition, last Sunday’s 26.3 mil/7.2.
Tonight during primetime: The United States’ Julia Mancuso attempts to make the podium in Alpine skiing’s women’s super-G final. Also: finals in men’s short track (1000m); men’s speed skating (1500m); and men’s ski jumping (large hill).