Coca-Cola's Multilingual Super Bowl Ad Draws Some Outrage; Longer Version Set for Olympics

Coca-Cola Controversy Super Bowl AdOne divisive Super Bowl commercial that bubbled up some discussion will get a longer encore during the Winter Olympics.

Coca-Cola’s “It’s Beautiful” spot, in which “America the Beautiful” was sung in a multitude of languages over equally diverse imagery — including a vignette that is believed by some to feature a Super Bowl ad’s first same-sex couple — rubbed some viewers the wrong way by performing the United States’ unofficial national anthem in a language other than English.

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A simple Twitter search for “Coca-Cola” will surface much of the animated debate.

“‘It’s Beautiful’ is exactly what Coca-Cola is all about: celebrating the diversity that makes this country great and the fact that anyone can thrive here and be happy,” Katie Bayne, president of North America Brands for Coca-Cola said in a Sunday night press release. “We hope the ad gets people talking and thinking about what it means to be proud to be American.

“With ‘It’s Beautiful,’ we are simply showing that America is beautiful,” she said, “and Coke is for everyone.”

In a poll of TVLine readers, “It’s Beautiful” placed No. 5 among the game’s best ads. A longer, 90-second version will air during the opening ceremonies for the Olympic Winter Games, airing on NBC this week.