The New Veronica Mars Movie Trailer — Could It Also Bring In Non-Fans?

Piz. Logan. Dick. Dad. Mac. Wallace. A new Sheriff Lamb. Deputy Leo. Kristen Bell’s husband Dax. The titular crimesolver.

All those faces and a slew of others are paraded out in the new official trailer for the Veronica Mars movie, hitting theaters March 14 — and now you can watch it right here.

RELATED | Veronica Mars Cast Reunion to Open Spring 2014 PaleyFest

As you press play (again, and again…), ask yourself this: Would someone who is (gasp) unfamiliar with Veronica & Co. and all things Marshmallow be lured into the moviehouse by this the two-minute table-setter? I’m thinking yes. Pretty people. Fun premise. Zesty zingers. A piece of cinematic history, being Kickstarter-funded barely a year prior to release and all. I mean, I’d go.



Comments (77)

  • Cant wait!

    Comment by jen – January 3, 2014 05:59 AM PDT  Reply To This Post
    • Deputy Leo!!! I squealed, I admit it. And Logan leaning against his car. Epic LoVe.

      Comment by gdv – January 3, 2014 09:11 AM PDT  Reply To This Post
      • Oh, and did anyone else slightly wish they had used the Dandy Warhols song at least somewhere in the trailer?

        Comment by gdv – January 3, 2014 09:18 AM PDT  Reply To This Post
  • I’ve been looking forward to this movie since they announced it, but I’m upset that it’s only going to be shown in AMC theaters. They don’t have those in my market so now I’ll have to wait even longer for the DVD! D’oh!

    Comment by Renee – January 3, 2014 06:04 AM PDT  Reply To This Post
    • I’m sorry…what?

      There is no more AMCs in my area anymore!!

      What?? :(

      Comment by Sasha – January 3, 2014 06:15 AM PDT  Reply To This Post
    • no way :( completely heartbroken, only have Cineplex here :(

      Comment by mycatmidnite – January 3, 2014 06:18 AM PDT  Reply To This Post
    • Who says it’s only playing in AMC Theaters?

      Comment by Ann – January 3, 2014 06:36 AM PDT  Reply To This Post
        • That article also says “select markets”. Sounds like if you don’t live in NY or Los Angeles you’ll be waiting for the dvd anyway.

          Comment by John – January 3, 2014 07:05 AM PDT  Reply To This Post
          • Why? One of the Kickstarter rewards was an instant download of the movie on the release day, which means it’ll be put on the Internet shortly after. Of course, some of you people are too snooty to do that, even if you did spend $10+ to make the movie already. And I highly doubt it’ll only be shown in NY and LA. Pretty sure it’ll at least play in one large AMC theater in each metro across the country.

            Comment by b – January 3, 2014 08:48 AM PDT  
          • If you’re a Veronica Mars fan and you didn’t support the Kickstarter, it’s your own fault you won’t get to see the movie the day it comes out /shrug

            Comment by Sarah – January 3, 2014 03:09 PM PDT  
      • Why would I pay to fund a movie? That’s just BS to me, and I’m a fan.

        They already came out and said it’s not going to be as limited release as they thought it would be.

        Comment by David4 – January 4, 2014 10:41 PM PDT  Reply To This Post
    • I wonder how soon a Canadian who doesn’t illegally download can see the Veronica Mars movie?

      Comment by Ally Oop – January 3, 2014 10:45 AM PDT  Reply To This Post
      • For the Canadians we were able to participate in the kickstarter so they should show it here at some point

        Comment by Sasha – January 3, 2014 04:40 PM PDT  Reply To This Post
    • I’ve read in multiple publications that It’s just the first release that’s AMC-only, then the wider release will occur to more theaters!

      Comment by Leah – January 3, 2014 01:04 PM PDT  Reply To This Post
  • I keep hearing Justin Timberlake’s impression of Jimmy Fallon in my head;

    “So good. So. Good. So good.”

    Comment by Tricia – January 3, 2014 06:45 AM PDT  Reply To This Post
  • yes!!!!!! can’t wait!!!!!

    Comment by martina – January 3, 2014 06:52 AM PDT  Reply To This Post
  • I started seriously rewatching the show this week to get ready for the movie. After seeing that trailer, I’m more excited than ever.

    Comment by Mark – January 3, 2014 06:57 AM PDT  Reply To This Post
    • I started watching the series all over again last week to prepare! So far I’m on s01e08 and forgot how much I missed it – yet having only watched the series in first-run episodes, I’m surprised at how many eps/storylines I remember. So excited for this! I plan on going to AMC Century City on opening night.. hoping the theater is packed! :D

      Comment by Will – January 3, 2014 11:59 AM PDT  Reply To This Post
  • So sad we don’t have any AMC’s in my area. Cinelux or Regal theaters should jump on board

    Comment by A – January 3, 2014 07:06 AM PDT  Reply To This Post
  • This is unfair. I wanted to see it in theatres and now of course cannot.. :(

    Comment by yvette – January 3, 2014 07:09 AM PDT  Reply To This Post
  • If it doesn’t show up in a theater here in the Philippines I am literally going to fly somewhere that does! March 14th can’t come soon enough!!

    Comment by Michelle – January 3, 2014 07:26 AM PDT  Reply To This Post
    • count me in sis. been trying to find out if it’s going to be shown here in manila but no luck. hope it does.

      Comment by erlyn – January 22, 2014 03:43 AM PDT  Reply To This Post
  • My body is ready.

    Comment by Deion – January 3, 2014 07:31 AM PDT  Reply To This Post
  • As a longtime fan of the series who has been waiting 7 years to see Veronica and the gang back in action, of course this is my most anticipated movie of 2014. But as for drawing in non-fans, the movie is still pretty accessible. A former teenage private detective returns home after years away to help clear her ex-boyfriend’s name of a murder charge, while also reuniting with her old friends (and enemies)? The plot is simple enough that general audiences could potentially be interested. But even if they aren’t, let’s face it…this movie was made for (and paid for by) the fans. Drawing in regular moviegoers would just be an added bonus.

    Comment by Matt C. – January 3, 2014 07:35 AM PDT  Reply To This Post
  • Never watched the show and Kristen Bell movies are usually pretty awful and the trailer does nothing for me so no, I won’t be seeing this.

    Comment by DW – January 3, 2014 07:40 AM PDT  Reply To This Post
    • Watch one episode and you will feel the exact opposite. Agreed her movies are mostly crap, but they weren’t written by Rob Thomas. Don’t deprive yourself from something wonderful.

      Comment by the danger – January 3, 2014 08:17 AM PDT  Reply To This Post
    • Frozen? Frozen!

      Comment by dude – January 3, 2014 08:20 AM PDT  Reply To This Post
      • Frozen and Forgetting Sarah Marshall! Two great, funny films!

        Comment by gdv – January 3, 2014 09:06 AM PDT  Reply To This Post
        • Agreed! I loved Forgetting Sarah Marshall

          Comment by Ally Oop – January 3, 2014 10:47 AM PDT  Reply To This Post
          • “Hit and Run”!! GREAT movie, with both Kristen Bell & Dax Shepherd!

            Comment by Liz – January 4, 2014 11:41 AM PDT  
  • The movie not being in wider release isn’t unfair or heartbreaking…it’s so, so lucky that we get to have this movie 7 years after our show was cruelly cancelled. I will take it however I can get it!!!

    Comment by Brooke – January 3, 2014 08:06 AM PDT  Reply To This Post
  • I swear Veronica and Logan..*sigh*. Great chemistry between Kristen and Jason.

    Comment by Whatevah – January 3, 2014 08:19 AM PDT  Reply To This Post
  • “Would someone who is (gasp) unfamiliar with Veronica & Co. and all things Marshmallow be lured into the moviehouse by this the two-minute table-setter?” Excellent question! I have a problem with trailers lately — more often than not they don’t do an adequate job (IMO) of selling a movie. If it’s not big name affiliated and/or anticipated blockbuster and the media takes care of the selling, well … good luck. I have a family, I have a schedule, I like the outdoors (I hate burning daylight in a theater, but I don’t want to pay evening prices LOL). it’s going to take a lot for me to go spend 2 to 3 hours in a dark theater when I could just wait and watch it in my ‘home theater’ after the kids go to bed. I’ve seen many trailers that leave me … blah. Then the movie is released and we watch it and it’s like “Whoa! This is fantastic! Why haven’t I heard of this before?” So I go back and look at the trailer and big surprise! It SUCKS! It didn’t give me ANYTHING about the story. I love supporting the arts industry, be it theater, cinematic or music and I would have gladly forked out the extra $ to boost something well deserved. So whoever is in charge of the trailer industry, FIX IT — even if it’s just for me ;)

    As for Veronica Mars, I am a fan—I will splurge as I did for for Serenity. Now, will someone unfamiliar be tempted by trailer alone? Coming from the jaded trailer critic, no. It will have to be through word of mouth and social media.

    Comment by Claire – January 3, 2014 08:21 AM PDT  Reply To This Post
    • *movie is released via iTunes, DVD …

      Comment by Claire – January 3, 2014 08:23 AM PDT  Reply To This Post
  • LOVE it! Can’t wait!

    Comment by Jules – January 3, 2014 08:24 AM PDT  Reply To This Post
  • oh. yeah!

    Comment by MariaD – January 3, 2014 08:44 AM PDT  Reply To This Post
  • I never saw the original series, but I am intrigued. If my schedule works out, I may try to see it. But I have to admit, I wouldn’t feel that way just from the trailer; a big part of it is the buzz the tv show fans have provided over the years.

    Comment by Maryann – January 3, 2014 08:45 AM PDT  Reply To This Post
  • where’s Dax in the trailer?

    Comment by Sarah – January 3, 2014 09:06 AM PDT  Reply To This Post
    • 1:02

      Comment by Matt Webb Mitovich – January 3, 2014 09:08 AM PDT  Reply To This Post
  • I Love Veronica Mars but I can’t see it doing much at the box office. The CW should have picked it up as a two hour TV movie and promoted the hell out of it. I just don’t see this movie as a theatrical release.

    Comment by Jared – January 3, 2014 09:27 AM PDT  Reply To This Post
    • It doesn’t need to make a fortune to break even, given that the actors worked for scale and the studio isn’t spending a ton on promotion.

      Comment by Mike B. – January 3, 2014 10:44 AM PDT  Reply To This Post
  • Hee hee. VMars punches Madison Sinclair in the face. Been waiting ages for that to happen. I’m just excited that mostly everyone is coming back for the film. It’s going to be a great ending to the series that was so harshly axed.

    Comment by Mikaela – January 3, 2014 09:29 AM PDT  Reply To This Post
  • I have never gone to a midnight showing of any movie before, but I would do it for VMars. I cannot wait for this. I cannot wait.

    Comment by the girl – January 3, 2014 10:00 AM PDT  Reply To This Post
  • Never seen the show before, but I’m going to put it on my Netflix queue right now. The trailer looks good, and I love Kirsten Bell, so I’ll give it a shot!

    Comment by Rachel – January 3, 2014 10:11 AM PDT  Reply To This Post
  • I can’t wait. Counting the days.

    Comment by Lecholls – January 3, 2014 10:58 AM PDT  Reply To This Post
  • I’m pretty excited about the movie, but I know it won’t be coming to any theaters near where I live, so I’ll just have to wait. I find it hard to believe that Veronica would still be with Piz after all these years, though.

    Comment by Carrie – January 3, 2014 11:22 AM PDT  Reply To This Post
  • When will we know which amc theaters will be playing the movie?

    Comment by Nk – January 3, 2014 11:58 AM PDT  Reply To This Post
  • I’ll definitely see it but too much given away in trailer.

    Comment by CourtTV – January 3, 2014 12:01 PM PDT  Reply To This Post
  • I wonder if Dawn Ostroff plans on seeing the movie? While she championed it and brought it over to the CW from UPN, at the end of the day she did still pull the plug. >:(

    Comment by Will – January 3, 2014 12:02 PM PDT  Reply To This Post
    • Who still had bosses to answer to and ratings to discuss with, network presidents can only do so much with a low rated show no matter how much they love it.

      Comment by Cory – January 3, 2014 12:27 PM PDT  Reply To This Post
      • I’m pretty sure Dawn was the one who tried to promote VM as another Gossip Girl which was her baby at that point. The promos were all about the triangle with Veronica, Piz & Logan, and she also made them stop having season-long mysteries, which was why the 3rd season was so much weaker than the first two.

        Comment by Mikael – January 6, 2014 09:22 AM PDT  Reply To This Post
    • I really hope they invite her to the premiere. Without her the show probably wouldn’t have lasted past the first season.

      Comment by Ashley – January 3, 2014 01:17 PM PDT  Reply To This Post
      • It would have lasted past the first season without dawn ostroff. Veronica Mars premiered on upn for its first and second seasons. Then UPN combined with the WB and became the cw which dawn became president of. Season three was the only season dawn ostroff had any say over and she jerked it around the schedule, took it off randomly for some reality show that did bad then cancelled veronica mars.

        Comment by Ashbash – January 4, 2014 04:32 AM PDT  Reply To This Post
        • Didn’t it get pulled for some ridiculous Who Want to Be A Pussycat Doll or something like that?

          Comment by abcdefghijklmnopqrstuvxyz – January 4, 2014 04:48 PM PDT  Reply To This Post
        • She loved VM and wanted to keep it around, but the ratings were horrid. Cancelling it was NOT her decision alone. It was a business issue, and it had to be done.

          Comment by Alex – January 5, 2014 05:45 PM PDT  Reply To This Post
  • I’ve never seen Veronica Mars and I’m planning to see the movie! Although I plan on catching up before it comes out :)

    Comment by Kristina – January 3, 2014 12:58 PM PDT  Reply To This Post
  • To those complaining about it being only in AMC theatres don’t forget that Rob confirmed a while ago that it was due to open in less screens and is now going on more (being AMC). Yeah it’s annoying if you don’t live one (or live in a different country :p) but it could have been far more limited!

    Comment by Ashley – January 3, 2014 01:16 PM PDT  Reply To This Post
  • I am sooooo incredibly stoked…and yes, I am 50 year old man who loves VM!

    Comment by lee – January 3, 2014 01:52 PM PDT  Reply To This Post
  • I laughed out loud at, “You’ve been sitting here since graduation, haven’t you?”

    Comment by Brooke – January 3, 2014 02:05 PM PDT  Reply To This Post
  • I also saw Cliff McCormack, Gia Goodman, Dept Sacks out of uniform…so odd, and Luke Haldeman lurking in the shadows. The Luke and Sacks scenes have me wondering.

    Comment by Alichat – January 3, 2014 05:01 PM PDT  Reply To This Post
  • I guess they were strapped with budget. Her husband (idiot) and Jerry O’ connell are in this? They are the worst.

    Comment by MTB – January 3, 2014 07:22 PM PDT  Reply To This Post
    • Her husband is far from an idiot. Anyway, calm down, it’s a little cameo, as in like less than a minute.

      Comment by abcdefghijklmnopqrstuvxyz – January 4, 2014 04:54 PM PDT  Reply To This Post
  • L’ha ribloggato su All I’ve Ever Needed.

    Comment by maryho8 – January 4, 2014 01:07 AM PDT  Reply To This Post
  • What’s a Marshmallow?

    Comment by Sebastian – January 4, 2014 04:11 PM PDT  Reply To This Post
    • It’s a Veronica Mars (Marshmallow) fan! Her last name contains the first 4 letters of the word Marshmallow.

      Comment by Craig – January 10, 2014 03:21 PM PDT  Reply To This Post
  • Okay…so I was a little unsure about the movie but after seeing the trailer…I can’t wait!! Logan is HOTTT! Luv Piz but I can’t wait for Veronica n Logan together! Also, does anyone wish “weevil” (Francis Capra) would come back.

    Comment by Liz – January 4, 2014 10:11 PM PDT  Reply To This Post
    • He is back! Check out other trailers for footage with Weevil in it :)

      Comment by murley – January 5, 2014 11:13 AM PDT  Reply To This Post
  • Nope. There is zero chances this movie will bring Non-Fans. Only die hard fans will show up and that’s it. Even those who watched it 10 years ago and liked it – will not be interested.

    How many theaters will this movie have? I doubt it will bring any money at all. Non-plot. some people show up, some talk, some half jokes that are not slightly funny. If they wanted to bring non-fans then they should have started trailer with explaining who is Veronica Mars, tell about that murder, that Logan guy etc. But that trailer was made only for fans and only those fans will show up. And I don’t think there will be many of them. Some might wait till it will come out on DVD or TV.

    Comment by St – January 5, 2014 04:44 AM PDT  Reply To This Post
  • I don’t understand the colors of this trailer. Why so dark and brown? Everything is so dark in this trailer. And I don’t mean story or characters. Those colors are so awful. Even if I would be fan then I doubt l would want to watch this. I re-watched trailers for tv show. It was sunny, full of warm colors show. When they were outside it was summer, when they were inside there were good colors too…

    While this trailer for movie looks so cold and depressing. They were living in sunny summer town, now they live in depressing grey city where it’s always autumn and night. Even when they stay in daylight – everything is grey. When they are inside – everything is almost pitch black dark and brown. Trailer looks like it was filmed illegally from the movie theater….

    I don’t understand why they had to put those awful filters on camera. They killed their own chances. People loved that tv show when it was fun and it felt like summer. Not it’s just looks depressing. Was it so hard for them to film it in normal way with good colors? I doubt that even people who watched every episode would care to see this one. It looks sad….

    Comment by St – January 5, 2014 04:49 AM PDT  Reply To This Post
    • …you do know the coloring of the trailer/movie is keeping with the fact that the show and film have allusions to the noir genre, right?

      Comment by Connie – January 5, 2014 10:59 AM PDT  Reply To This Post
      • And the show- not the trailers for the show- was always darkly colored with splashes of brightness. A lot of shadows and stained glass and dark rooms…

        Comment by Connie – January 5, 2014 11:01 AM PDT  Reply To This Post
  • This is not “noir genre”. It does not look like genre “noir genre”. It doesn’t even remind it.

    I went to youtube and rewatched not only trailers, but best moments, funny moments, best Logan moments etc. That tv show had completely different lightning. There were sunny moments when characters were outside, there were darker moments when inside. But they all had warm colors like yellow, purple, orange, blue, green etc.. Like you said — “darkly colored with splashes of brightness”.

    This trailer has no colors. It’s grey, brown, dark. cold and depressing.

    Well you can compare
    http://www.youtube.com/watch?v=Vo6S1CLojPw

    Comment by St – January 5, 2014 11:54 AM PDT  Reply To This Post
  • Where’s Weevil?

    Comment by thehautehomemaker – January 6, 2014 02:20 PM PDT  Reply To This Post
  • I am so excited for this! I’ve sent tons of emails to Warner Brothers in petitioning for this movie and now it is here!!! I just hope that they release it here in the Philippines, there are veronica mars fans here as well :D

    Comment by JC – January 6, 2014 06:33 PM PDT  Reply To This Post
  • very entertaining movie trailer. I can’t wait for the movie! as for select screenings or amc theatre only…hello? world of the internet means you can see it for free. It will be out there on the world wide web!

    Comment by Emily Chen – February 21, 2014 07:38 PM PDT  Reply To This Post

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