Ratings: Coven Scares Up Horror Story Record

American Horror Story: Coven trailer 3 (Screengrab)American Horror Story: Coven cast a record-breaking spell on viewers.

The third chapter in FX’s creeptastic anthology bowed Wednesday to a series-high 5.54 million total viewers, a double-digit surge over the franchise’s previous record of 3.85 million.

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On the demo front, the episode (which drew a solid “A” from TVLine readers) attracted 3.87 million 18-49ers and 2.34 million 18-34ers — both records.