Think of The Crazy Ones‘ Simon Roberts as the anti-Don Draper.
In CBS’ new comedy — which debuted Thursday at 9/8c – Robin Williams returns to the small screen as Simon Roberts, the maniacally brilliant head of the Roberts & Roberts advertising agency. Joined by his partner (and daughter) Sydney (Buffy the Vampire Slayer herself, Sarah Michelle Gellar), Simon makes some risky moves in order to keep McDonald’s — the agency’s biggest account — on board.
Simon lives by one rule: “Leap, and the net will appear.” In his prime, that philosophy worked, helping him build a reputation as a charming — albeit crazy — genius. But Simon’s wacky appeal is wearing thin with executives, and Sydney prides herself on being the voice of reason that will keep her dad’s agency afloat.
But when their relationship with McDonald’s looks like it may soon end, Simon and Sydney prove they’re both a little crazy. Just how far are they willing to go for a client? As far as convincing pop star Kelly Clarkson (who appears in a sassy guest role) to sing the advertising tune for McDonald’s newest campaign — even if it means crashing a birthday party, getting up on a table and belting out the fast food chain’s classic ’80s jingle in order to win her over.
An affable bunch of co-workers rounds out the Roberts & Roberts team, including womanizer Zachary (James Wolk, Mad Men), deadpan Andrew (Hamish Linklater, The New Adventures of Old Christine) and lovably dim-witted Lauren (Amanda Setton, The Mindy Project).
The Crazy Ones isn’t without its quirks, namely the screwball humor upon which Williams so often relies. But it’s also a feel-good comedy with plenty of heart, which could be a welcome change to CBS’ laugh-track-heavy line-up.
That’s what we think, but what’s your take? Grade The Crazy Ones via the poll below, then hit the comments to back up your choice!