Fox’s The X Factor on Wednesday night opened Season 3 with 6.2 million total viewers and a 2.1 demo rating — down 29 and 38 percent from its two-hour sophomore opener. (Versus last year’s fast nationals, X is off 27 and 36 percent.)
And for those who might wonder, those numbers represent half of what the singing competition debuted to in September 2011 (12.5 mil/4.4).
Interestingly, per a TVLine reader poll, some 25 percent of previous X Factor viewers said they would not be tuning in for Season 3’s Simon/Demi/Kelly/Paulina combo. They told no lies!
MasterChef (6.2 mil/2.4) built on its X Factor lead-in, enjoying boosts of 17 and 14 percent week-to-week.
In head-to-head competition in the 8 o’clock hour, CBS’ Big Brother bested X Factor with 6.7 mil and a 2.2 (down a smidge week-to-week).
Over on NBC, Night 3 of Million Second Quiz (5.2 mil/1.2) was down 10 and 20 percent from Tuesday’s tallies (and even got matched in the demo by a Shark Tank rerun), America’s Got Talent (9.8 mil/2.1) dipped two tenths and the Camp finale (3.5 mil/0.9) added some viewers.