June 19, 2013 08:57 AM PDT
Ratings: The Voice Dips in Demo Opposite NBA Finals, Draws Its Largest Finale Audience Ever
NBC’s The Voice on Tuesday night wrapped Season 4 with a total audience of 15.3 million viewers — its most-watched coronation ceremony to date.
Facing off against the NBA Finals for a first time, however, its 4.3 demo rating was down 12 percent from the Season 3 finale and off a tenth from last May’s sophomore closer.
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Opening the Peacock’s night, America’s Got Talent (11.4 mil/2.9) dipped a tenth in the demo week-to-week.
Fox’s So You Think You Can Dance also felt the squeeze from roundball, falling 10 and 18 percent to 3.9 mil/1.4.
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As for the NBA Finals Game 6 itself, very preliminary numbers put the audience at well over 16 million, paired with a 6.4 demo rating — up 14 and 16 percent from Game 5′s fast nationals.