On a Thursday night when TV usage was down at least 5 percent and not a single piece of broadcast programming saw gains, American Idol slipped 7 percent week-to-week to 11 million total viewers and a 2.7 rating — aka the 12-year-old reality juggernaut’s lowest demo delivery ever.
Leading out of that, Raising Hope‘s double-episode season finale averaged over 4 mil and a 1.3, ticking down in the demo from its last fresh eps but surging some 20 percent in total audience.
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* Wife Swap opened ABC’s night with 4.3 mil/1.4, down 14 and 18 percent from its premiere. Grey’s Anatomy (8.8 mil/2.8) dipped 6 percent and two tenths (yet beat Idol for the nightly demo win), while Scandal (8.1 mil/2.6) ticked down one tenth.
* The Vampire Diaries (2.43 mil/1.2) dipped 8 percent and a tenth, while Beauty and the Beast (1.55 mil/0.6) shed some viewers yet held steady in the demo.
* CBS’ March Madness coverage averaged 6.25 mil and a 2.0 from 8 to 10 pm, then rose in the final primetime hour to 8.3 mil/2.9, as the ‘Cuse took care of IU. Ghost of Keith Smart, be gone!