NBC Apologizes for Today Promo that Spoiled Olympic Swim Results: 'It Will Not Happen Again'

Talk about “Going for the D’Oh!”

NBC has apologized for spoiling the outcome of the women’s 100-meter backstroke event held Monday as part of the 2012 Summer Olympic Games.

On Monday night, during its not-at-all-live primetime coverage of the Olympics in London, NBC aired a promo for Tuesday’s Today that trumpeted 17-year-old U.S. swimmer Missy Franklin’s gold medal win in the 100-meter backstroke — just moments before the race itself was to be broadcast (on a tape delay).

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“Clearly that promo should not have aired at that time,” a rep for NBC Sports said in a statement shared via Twitter by ESPN’s Darren Rovell. “We have a process in place and this will not happen again. We apologize to viewers who were watching and didn’t know the result of the race.”

In other Olympics news, they Summer Games are doing wicked-good in the ratings. Like, a lot of people are watching. For example, 31.6 million total viewers watched during Monday primetime, the most for a non-U.S. Summer Games in 36 years. So, yeah, unless you hear differently from me/TVLine, lotsa people are watching.