The family feud made a big winner of the History channel on Monday night, as Part 1 of the Hatfields & McCoys miniseries set its crosshairs on ad-supported cable’s largest non-sports audience ever, with more than 13.9 million total viewers.
Among that considerable crowd, 4.8 million fell into the coveted 18-49 category. And the total audience breaks 17 million when you factor in Monday night’s encore.
“With all the success we have had at History, we felt strongly for some time that we should own historical drama, and in true History fashion, we have done it, with – pardon the pun – guns a-blazin!” network president Nancy Dubuc said in touting the numbers. “We couldn’t be more proud of the entire cast and crew … from Kevin Costner, Bill Paxton, Mare Winningham, Powers Boothe, Tom Berenger, and everyone involved in truly making history!”
Hatfields & McCoys continues tonight and Wednesday, at 9/8c.