After showing off his network’s fancy new fall line-up to advertisers Thursday morning, CW president Mark Pedowitz met with reporters and was (lightly) grilled about the failure of Ringer, the possibility of Supernatural ending next season, the length of Gossip Girl‘s final season and more.
Is eight enough for Supernatural? | Pedowitz is not looking at Season 8 “as the final year in any way, shape or form.”
Nikita‘s new foe — Fridays at 9/8c | Pushing Nikita back an hour gives it an incongruous and soft lead-in in Top Model and pits it against genre-TV rivals Fringe and Grimm, yes, but Pedowitz says it provided affiliates with a stronger 10 pm news lead-in.
Status of Selection pilot | Based on a series of young adult novels and likened, in tone/themes, to The Hunger Games, “The Selection is going to go back into redevelopment; we’re very high on it.”
Gossip Girl final season episode count | “We haven’t announced anything [regarding final season episode count]. It may be 10, it may be 11, it may be 13…. Our goal is to run it in the fall and end it in the fall. Obviously, it’s going to end before Christmas.”
What went wrong with Ringer? | “I don’t think anything went wrong with Ringer. I was happy it’s there…. The show was well-crafted, well-produced, well-written, but it was a complicated serialized show” — thus making it especially vulnerable to an extended holiday break. “After it finished a run in the fall and came back in January, the audience went somewhere else. And it just could not find the 18-34 demo that we hoped.”
First Cut title change | The title of the Mamie Gummer-fronted medical drama First Cut was changed to Emily Owens, M.D because, for one, First Cut didn’t quite capture the essence of the show. Plus, “Since Mamie is so talented and so great in the show, we decided to go with her character’s name.”
Holding premieres until early October | Launching the season against everyone else’s new offerings affords The CW “no traction” out of the gate, so Pedowitz’s hope is that after a couple weeks of sampling ABC, CBS, Fox and NBC shows, people will discover what The CW has to offer. But more importantly, with the late start, “We can run straight through October and November without any repeats.”