True Blood First Look: Chris Meloni With Fangs!

And now for something truly fangtastic: New True Blood castmember Chris Meloni showing off his pointy whites in a new HBO campaign ahead of the show’s fifth season.

PHOTOS | First Look at True Blood‘s Season 5 Cast!

The marketing effort is comprised of 12 posters, each featuring a different TB regular and all sporting the same tagline, “Everything is at Stake.”

Channel your inner ad exec and rate the promo in the comments below.