Mad Men Season 5 Premiere Sets Ratings Record

Quick, someone get Roger Sterling to make an inappropriate toast, because Mad Men‘s Season 5 premiere delivered record viewership for the acclaimed AMC drama.

Mad Men Season 5 Premiere Recap: All You Get to Do Is Watch

Averaging 3.5 million total viewers with its two-hour opener, Mad Men was up 21 percent from its Season 4 premiere (which only feels like it aired back in 1966) and hit an all-time high. And in the coveted 18-49 demographic, Don Draper & Co. saw gains of 30 percent, delivering 1.6 million viewers in that group.

Adding in an 11 o’clock encore, Mad Men amassed 4.4 million total viewers for the night.

Mad Men‘s circa-October 2010 Season 4 capper, which led out of the Rubicon finale, drew 2.44 million total viewers.