Ratings: Touch Down from Debut, Missing and Awake Drop, Vampire Diaries Rises
Kiefer Sutherland’s Touch made its double-secret official premiere on Thursday night, delivering 11.7 million total viewers and a 3.3 demo rating. Versus the show’s January sneak peek, that’s a drop of 15 percent in the demo, though I’ll note that the feel-good drama enjoyed greater retention out of Idol this time around (80 percent) compared to its preview (60 percent).
Touch also delivered gains of 67 and 39 percent over what The Finder last scored in the Thursdays-at-9 slot. And it was far and away the night’s most-watched scripted fare. That said, both Grey’s Anatomy and Person of Interest were riding the pine, so….
As for Thursday’s other freshman dramas, ABC’s Missing (with 8.7 million viewers and a 1.6 rating) dropped 18 and 24 percent, while NBC’s Awake (4.7 mil/1.2) fell 25 percent in the demo.
* Community (3.9 mil/1.7) was down 18 and 23 percent, yet emerged as NBC’s most watched and top-rated comedy for the night. So that’s something. 30 Rock (3.3 mil/1.5) dropped 25 percent in its regular outing, while the second serving (3.42 mil/1.5) lost a third of The Office‘s most recent numbers. Up All Night (3.2 mil/1.4) was down 18 percent in the demo.
* American Idol, with 15 million total viewers and a 4.0 rating, was down 6 and 13 percent week-to-week.
* The Vampire Diaries (2.73 mil/1.3) rose a few percentage points, while Secret Circle (1.74 mil/0.7) grabbed a few more eyeballs.
What were you tuned into this Thursday? Or were you, like me, decompressing from the ‘Cuse’s NCAA nail-biter?