With overall TV usage down some 6 percent on the fourth night of Daylight Savings Time, NBC’s Are You There, Chelsea? fell the hardest, dropping 33 percent in the coveted 18-49 demo (to a 1.0) while shedding 20 percent of its total audience (drawing under 3 million).
Of course, lead-in Whitney (4 mil/1.4) did its sister show no favors, dropping 5 and 12 percent itself. Both Peacock comedies were at series lows.
In fact, all Wednesday sitcoms — save for Happy Endings, though that comes with a tiny asterisk — were down this week, matching or setting season lows in the demo. Let’s take a look, hour by hour….
8 pm | American Idol: America’s Most Wanted Edition averaged 17.9 million total viewers and a 5.3 rating, down just a few percentage points week-to-week. Survivor, at 10.3 mil and a 2.9, dipped 4 and 9 percent. ABC’s The Middle (7 mil/2.1, down 19 percent) and Suburgatory (6.3 mil/2.1, down 9 percent) both were at season lows in the demo. One Tree Hill held steady at 1.5 mil/0.7.
9 pm | Criminal Minds (11.33 mil/2.8) slipped 10 percent to a series-low demo. Modern Family (10.5 mil/4.4) dipped 8 percent to a season low; Happy Endings (5.5 mil/2.4) was up 20 percent week-to-week but down 11 percent in the demo from its last pairing with an original Modern Family. Top Model toppled 21 and 17 percent, mustering barely a million viewers while scraping together a 0.5 rating.
10 pm | CSI (I would sure hope so!) dominated the hour, drawing 11.5 million total viewers and a 2.7 rating, up a few percentage points. (According to Revenge for Real [groan] host Chris Cuomo, the real Revenge returns from its mini-hiatus on April 11.)
For those not outside playing flag football with crazy Uncle Ned, what were you tuned into this Wednesday evening?