Ratings: GCB Flies Well Below Pan Am Premiere, Lags Behind Celebrity Apprentice

Well ain’t that a… B.

The series premiere of GCB drew 7.6 million total viewers and a 2.2 demo rating on Sunday night, falling well behind most every other ABC drama premiere this TV season — including time slot predecessor Pan Am (as seen in chart below).

And in the 10 o’clock hour, its demo number was bested by the second half of Celebrity Apprentice (which scored a 2.4).

In total viewers, GCB placed between CSI: Miami (10 mil) and Apprentice (7 mil). That said, ABC notes that the newbie gave it a five-month high in the time slot, and is up 3 percent in viewers year-over-year versus Brothers & Sisters.

For comparison’s sake, ABC’s other drama premieres this season netted out as follows:

* Once Upon a Time: 12.8 million viewers, 3.9 rating
* Pan Am: 10.8 mil, 3.1
* Revenge: 10 mil, 3.3
* Charlie’s Angels: 8.7 mil, 2.1
* The River: 7.5 mil, 2.4

Leading off the night for ABC, Once Upon a Time — no doubt buoyed by the PaleyFest panel I moderated on Sunday afternoon, creating quite a national, nay global stir </tongue in cheek> — grew for a second straight outing, up 8 percent in viewers (to 10.6 mil) and 10 percent in the 18-49 demo (hitting  3.4).

On the down side amongst quality TV fare, The Good Wife (9.7 mil/1.8) dropped 14 percent in the demo.

Alas, I must run off to present Ms. Cote de Pablo with an award, so I direct you to the fine folks at TVByTheNumbers should you need other breakdowns.

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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87 Comments
  1. me says:

    It’s tragic that this is where we have stooped. And it’s even more tragic that this is REALITY in the Dallas area..or bible belt.

  2. la says:

    I thought it was funny! Love it!!! =)

  3. ksfa says:

    Horrible show…..an insult to women, Texans, and especially Christians…not funny, disgusting!

  4. Gina says:

    Pan Am was such a great show! The characters were so interesting, unlike GCB. Would love to see Pan Am return!

  5. G. Linda says:

    Bring back Pan Am. How was it demeaning to women? It was a period piece and they showed the way it was (and often still is)? The show did not say that women should accept the crap. It showed how they overcame it. If it was not for women like these characters, women like me would not have the opportunities that I do have. They paved the way in a male world. If you had actually watched the show, you would have seen the characters working towards their own goals and not accepting the male stereotype. They may have dressed like a man’s dream, but once in their positions, they took over. This was not about women that worked as waitresses at a “Hooters” type restaurant. These were intelligent, college-educated, tri-lingual (spoke 3 languages), ambitious women who worked a job that let them tour the world. Talk to a former Pan Am flight attendant and you will hear that it was an adventurous life that they enjoyed. Would love to see more of this show so we could see all of 1964, not juts New Year’s Eve.

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